Fashion shows have always been an integral part of the retail industry. My grandmother executed many of them with her years at Denholms. Some were hosted in store while others were hosted at various charity and local establishments. Back then a fashion show was a great way to showcase the new arrivals for that given season. Today you dont see as many in store shows as in previous years....mostly due to the rising costs of models and staging. Some of the productions were low cost "informal modeling" which a model would walk about the store and educate the customers on a new trend, color or designer. Some of them were on a larger scale and held on the third floor in the dress boutique. Here are some images from the 60's and 70's. The fashions are dated, but lovely at the same time.
bridal show from March 1967
Evening show October 1967
Top September 1967
Bottom October 1968
May 1963 ( my mother on the right)
My Grandmother commentating during a show