Monday, June 26, 2017

I Dreamed I floated to India on my Perma- Firm

This is a window from 1965 showcasing the "Perma Firm" line of mattresses by Crimson Shield, located on the 4th floor. As a full line department store, Denholms would promote seasonal sales happening throughout the store, but the windows were primarily used to showcase women's apparel and accessories. I have always loved this window, and remember having one of these mattresses as a child.


  1. Hello, I moved to Worcester 2 years ago and it was your Denholm's windows that first made me fall in love with the spirit of the city. I now consider myself a proud Worcesterite! If you ever need a spare set of hands I would be thrilled to help in any way I can.

    1. Thank you Yasmin! That is very nice of you to offer. You are entering the city at a great time as it goes through it's Renaissance. I will let you know when I am back out that way.
      Have a great day!