I Dreamed I floated to India on my Perma- Firm

This is a window from 1965 showcasing the "Perma Firm" line of mattresses by Crimson Shield, located on the 4th floor. As a full line department store, Denholms would promote seasonal sales happening throughout the store, but the windows were primarily used to showcase women's apparel and accessories. I have always loved this window, and remember having one of these mattresses as a child.